Spammy activity, for instance, using over 30 hashtags in a single post. This includes posts with violence, sexually suggestive content, and misinformation.įake engagements, such as paying for likes or comments, using bots to increase followers, and participating in engagement pods. Violating Instagram’s Community Guidelines or posting inappropriate content. However, these five actions are rumored to significantly increase your likelihood of being penalized:
It’s not totally clear how Instagram determines what content gets restricted (or “shadowbanned”) on the platform. What Causes an Instagram Shadowban? (+ How to Avoid One) He said they were developing better in-app notifications so users know when a post goes against their Recommendations Guidelines.Īnd keeping to their word, Instagram has now released the "Account Status" tool: Releasing more information about the type of content to avoid on the platformĮarlier in 2021, Mosseri wrote that “we haven’t always done enough to explain why we take down content when we do, what is recommendable and what isn’t, and how Instagram works more broadly.” Reviewing how content is filtered on Explore and Hashtag pagesĭiving deeper into algorithmic bias and how it may affect Instagram’s products In an effort to ensure Instagram is a place where everyone feels free to express themselves, Mosseri shared steps they were taking to improve users’ experiences: In 2020, Instagram’s Adam Mosseri addressed shadowbanning in response to concerns that Black voices were being silenced on the platform. In summary, shadowbanning may not be an official term at Instagram HQ, but there are measures in place to restrict content that could be deemed as “inappropriate.”Īnd with over 95 million photos and videos shared on Instagram every day, the app’s moderation process is largely automated.
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